Data analytics is a domain in constant motion. Early in 2020, it seemed clear that organizations would continue to invest heavily in analytics to support their digital transformations. The COVID-19 pandemic emerged as a major disruptor. Early in the pandemic, it seemed organizations might waylay data and analytics advancements to retrench and focused on other pressing priorities like enabling a remote workforce. But, in many cases, organizations accelerated their adoption of data and analytics capabilities and AI. In July 2020, a KPMG study found that 67% of respondents increased the pace of their digital transformation strategy due to the pandemic, with 63% increasing their digital transformation budget. Things haven’t slowed since. Research firm Fortune Business Insights predicts the global big data analytics market will grow to $549.7 billion in 2028 at a CAGR of 13.2% between 2021 and 2008. As IT leaders focus attention on data analytics and AI in 2022 and beyond, they should keep the following three closely related trends top-of-mind.
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