The best way to communicate about environmental, sustainability, and climate-related issues is through hope, not despair. There is a growing level of recognition among sustainability advocates that the negative framing and narrative of fear around climate change has contributed to the lack of meaningful global action. Research including the Yale Program of Climate Change Communication study has revealed that negative communication leads to a feeling of hopelessness and guilt in individuals, who are subsequently less likely to see any point in taking positive action. The Society for Organizational Learning’s Peter Senge said in an interview with HBR that “the environmental movement is a big culprit in [negative communication]. There has been so much rhetoric about how bad business is that people inside companies feel guilty, and guilty people aren’t going to do bold things”.
With the continued growth and evolution of Advanced Manufacturing International, Inc. (AMI), the