Analytics and AI helps Experian help its customers

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For the past several years, Experian has been transforming its business with analytics and AI. Shri Santhanam, executive vice president and general manager of global analytics and AI at the consumer credit reporting company, says Experian’s data transformation has focused on three pillars: internal modernization, creating analytics products and services, and driving commercial impact and business impact for customers. “Despite the impact of the pandemic, we’ve actually managed to make good progress in the foundations of analytics and AI,” Santhanam says. “The demand for analytics and AI has dramatically increased. There’s interest and engagement in how data and analytics for clients can help us help them make better decisions in how they run their business.”

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