AWS and Qualtrics offer new ways to gauge customer sentiment

Enterprises increasingly want to know not just what customers are buying, but how they feel, and vendors such as Amazon Web Services and Qualtrics, SAP’s experience management subsidiary, are making moves to capitalize on that desire. AWS has expanded its voice transcription service with new APIs that attempt to report not just what someone said, but what they meant and, using sentiment analysis, how they felt about it, too.