Boston Start-up JETCOOL Technologies Inc. Offers Solution to the Global Semiconductor Chip Shortage

The semiconductor chip shortage wreaking havoc on the automotive and tech industries is forecasted to reach into 2023. Although the $500 billion chip industry is no stranger to turbulent supply and demand cycles, the latest shortage stems from unexpected consumer buying behavior during the pandemic. One Boston start-up has a solution for enterprises to do more with their limited chip supply by using an innovative liquid cooling solution. During the pandemic, tech spending increased by 12% as consumers heavily invested in entertainment and electronics. Meanwhile, overall car sales were down 14.6% from 2019. This imbalance in consumer spending led tech manufacturers to increase their chip demand while automakers hit pause on orders. With the height of the pandemic behind us, manufacturers in both industries are now competing for semiconductor chip supply to meet unexpected market demands.