Digital twin helps NTT Indycar deliver better race experience to fans

When Marcus Ericsson, driving for Chip Ganassi Racing, won the Indianapolis 500 in May, it was in a car equipped with more than 140 sensors streaming data and predictive analytic insights, not only to the racing team but to fans at the Brickyard and around the world. NTT, which partners with Penske Entertainment for the NTT Indycar Series, including the Indy 500 race, collected an estimated 8 billion data points through the sensors on Ericsson’s car and that of his 32 competitors. Together with data collected from prior seasons and the first five events of the NTT Indycar Series, NTT uses a combination of data analytics, digital twin, and artificial intelligence (AI) capabilities to give fans access to in-depth, real-time insights about head-to-head overtaking, pit predictions, and other elements of the race.