Game Time for the ‘National Recycling League’

Anheuser-Busch announced last week that it was forming the National Recycling League with Major League Baseball and National Football League partners. According to its pitch letter, A-B and 10 teams it does business with are “committed to implementing new, innovative activations that reduce waste and improve recycling, including offering aluminum cups to fans instead of single-use plastic.” Notably, all the beer bottles in their accompanying photos are aluminum as well. A-B will also be providing “Recycling Hawkers”: Keep America Beautiful (KAB) volunteers who will be deployed throughout the stadiums to collect the empties and ensure that they are properly recycled. A-B will also reward the city that collects the most bottles and cans by offering a free beer to everyone in town (my 15-year-old son is excited!).

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