Green Rabbit deploys voice

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When Green Rabbit was founded in 2009 by cousins Greg Balestrieri and Joe Melville, it was known as, as the cousins had one distinct goal: to become “the candy store of the world.” The founders’ e-commerce instincts ultimately paid off, and business grew quickly. “It requires specialized expertise to successfully fulfill perishable goods,” Balestrieri says. Realizing this requirement extended to other industries, they decided to create a cold chain fulfillment service for companies with temperature-sensitive products, and they opted to rebrand the company Green Rabbit.

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