H&M, Zara, Fast Fashion Turn to Artificial Intelligence to Transform the Supply Chain

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Fashion is a form of self-expression. Whether it’s Facebook CEO Mark Zuckerberg showing up in a hoodie for a meeting to signal he doesn’t need to dress up, someone wearing a bright red blazer to stand out from a sea of grey jackets at a job interview, or a teenager picking out a trendy outfit to wear to school to boost their popularity, what someone wears says a lot about who they are and how they want to be seen. But how do clothing retail companies predict what trends will be popular ahead of the start of the season? It turns out many of today’s leading fast-fashion companies, like H&M and Zara, are turning to artificial intelligence to help them predict tomorrow’s trends and stay ahead of the curve.

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