Augmented reality (AR) has roots in interactive games like Pokémon Go and on apps like Snapchat, but over the last few years AR technology has moved into other industries such as manufacturing, marketing, and healthcare. In 2022, almost every industry is utilizing AR to streamline manufacturing processes, customize business solutions, and add life to once static mediums. Here are just a few examples of how different industries are using AR. AR in Marketing With the average person being exposed to between 6,000 and 10,000 advertisements per day, a successful ad has to stand out to gain any traction. Fortunately, marketing mediums can now be brought to life using AR. Using this technology, marketers can utilize 3D animations in brochures, billboards, and even on storefronts. When ads incorporate AR, it’s almost like the viewer is playing a video game, which keeps them engaged and interested in what’s being advertised.
TALLAHASSEE, FL – Advanced Manufacturing International (AMI) has been awarded a $2M grant