How the IoT Is Finding Its Way into Sports Venues

The in-home sports viewing experience is better than ever. Fans can now see players up close in HD, watch instant replays of critical calls, and replicate the sense of community inherent in a live venue through social media — texting friends about the game and checking Twitter to see what other people are saying. The improved in-home experience, the high cost of tickets, and the COVID-19 pandemic, however, can be a barrier to drawing large crowds in person. To coax fans off their couches and into stadiums, sports organizations are redefining the live experience and finding new ways to engage with audiences — starting with bridging the physical and digital viewing experience in the venues themselves.