Intel Introduces New High-Performance Graphics Brand: Intel Arc

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Intel today revealed the brand for its upcoming consumer high-performance graphics products: Intel Arc. The Arc brand will cover hardware, software and services, and will span multiple hardware generations, with the first generation, based on the Xe HPG microarchitecture, code-named Alchemist (formerly known as DG2). Intel also revealed the code names of future generations under the Arc brand: Battlemage, Celestial and Druid. “Today marks a key moment in the graphics journey we started just a few years ago,” said Roger Chandler, Intel vice president and general manager of Client Graphics Products and Solutions. “The launch of the Intel Arc brand and the reveal of future hardware generations signifies Intel’s deep and continued commitment to gamers and creators everywhere. We have teams doing incredible work to ensure we deliver first-class and frictionless experiences when these products are available early next year.”

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