Is the Metaverse the next big thing in supply chain?

If you’re like many, if not most, people, you had one question when Facebook changed its name to Meta last October: What the heck is the Metaverse and why is Mark Zuckerberg investing in it? And, if you’re a supply chain manager, you might also have asked: If it’s a thing, how will it impact my supply chain? To a certain extent, talking about the Metaverse can feel a bit like discussing the Internet in the 1970s. The building blocks of a new form of communication were in the process of being built and while it was clear the Internet was coming; it wasn’t certain then how deep or far reaching its implications were going to be.