LEGO Unveils New Bricks Made from Recycled Water Bottles

The first LEGO brick dates back to 1949. Since then, the company has seen some success and grown into a toy-making juggernaut that in 2020 was valued at some $7.54 billion. So, it’s understandable if the company is hesitant to switch up the secret sauce. However, the LEGO Group recently unveiled a LEGO brick prototype made entirely from recycled plastic. The prototype is the first to meet the company’s rigorous quality and safety requirements after three years of development, during which the company’s engineers tested hundreds of different materials.