Misled by metrics: 7 KPI mistakes IT leaders make

Mark Twain famously remarked that there are three kinds of lies: lies, damned lies, and statistics. Today, many CIOs feel the same way about metrics. Metrics are only as good as their source. “Too often, technology companies pay consulting or analyst firms to create metrics based on the best characteristics of their offerings,” says Judith Hurwitz, CEO of Hurwitz Strategies, an emerging technology consulting firm. “Therefore, CIOs must be cautious about taking metrics at face value [and] leaders need to understand the data behind the metrics.” 

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