Must-Haves Of A Marketing Strategy For The Steel Industry

Digital marketing ensures you stay connected with customers and continue getting seen by new prospects — and more manufacturers are investing in its technologies. That’s because today’s new age of B2B buyers are tech-savvy millennials and they’re researching your services online before contacting you. Studies show that: 74% choose the vendor that was first to add value and insight to their problems 67% rely more on content and research now than they did a year ago 80% expect the same buying experience as B2C customers Reports show that manufacturers can no longer avoid digital marketing’s reach and effectiveness and have adjusted their approach from dated tactics like print ads to generating new customers using their website and digital ads.

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