RePurpose Global Partners with Personal-Care Brands to Stamp Out Waste

New York-based rePurpose Global, a coalition focused on reducing waste, is collaborating with 100 personal-care brands in more than 15 countries to address plastic pollution. Through the initiative, the partners are removing 4,127 tons of plastic waste per year, the weight of 208 million plastic bottles or 1.8 billion plastic bags. The brands, which include California-based Grove Collaborative and Pley Beauty, are working with rePurpose Global to go plastic neutral or plastic negative, or commit to waste removal via the organization’s 14 impact projects. Plastic packaging waste is a pressing concern for the personal-care category. The cosmetics industry alone generates more than 120 million units of packaging per year, according to Zero Waste Week.