Simplifying Sales Processes: A Trending Tool Gets a Closer Look

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As companies in manufacturing, life sciences and other sectors increasingly sell through multiple channels, configure, price, and quote (CPQ) solutions can help manage complex sales quotes, pricing negotiations and terms, approvals, and other sales processes. Selecting the right CPQ and implementing it properly can save sales teams time, prevent revenue lost to miscommunications, improve branding, and enhance the employee and customer experience. These benefits and manufacturing’s digital transformation explains why the CPQ market grew by 15.5% in 2019—and why it will likely continue to grow as companies optimize their technology in the wake of the pandemic. With many CPQ options in the market, organizations can benefit from understanding how this kind of solution can help them and what to look for before they commit to a particular CPQ product.

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