Supply chain agility: Trucking companies must transform into software businesses

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While moving freight is a critical cashflow-diver for trucking companies, digital transformation is requiring them to evolve into information-based businesses that can serve ever-expanding ecosystems. To stay ahead of the competition, some trucking providers have prioritized adding cloud technology to their base offerings. During the peak of the COVID-19 pandemic, it’s been especially important for trucking companies to keep looking towards the future, while also enhancing their market position in the present. Recognizing the massive opportunity in trucking, a $792B industry in the US alone, investors have poured $2B into trucking tech startups. Also, Uber Freight is rapidly evolving from a simple app-based logistics platform into an enterprise SaaS vendor that recently launched Uber Freight Link, a platform for enterprise shippers.

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