The Business Case for a Mid-Year Reset

We make plans ahead of time, but times change. If we learned nothing else during the COVID-19 pandemic and shut-downs, we have learned that. If your 2021 marketing plans were made before the vaccine was widely available, you made plans before in-person meetings and events were options again. It might be time to re-evaluate your 2021 marketing plan. It might be time to change some plans from digital to in-person. It might be time to adjust your spending. While a yearly marketing plan helps you keep a strong focus on goals, quarterly check-ins keep the plan on-track. However, keeping the momentum going may require something more than a simple check in; it may require a reset. July is a great time to do a mid-year reset to achieve your goals.