Why Big Tech can’t crack healthcare

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The healthcare industry in the US is a $3 trillion market, and despite Big Tech companies like Google, Amazon, Apple, and Facebook trying to take over various aspects of it for years, they’ve failed miserably. The reason? Without a complete understanding of the operating model, healthcare can’t be disrupted by technologists, specifically on the health system side. The new CEO of Cerner, David Feinberg, came from Google and oversaw Google Health. According to Business Insider, a letter stated that the Google Health division was disbanding. The employees are transitioning to different parts of the company. Meanwhile, Apple is reportedly scaling back its HealthHabit app to focus on Apple Watch development. This is a significant health initiative developed inside of Apple’s clinics. Employees used the software to track fitness objectives, control high blood pressure, and communicate with doctors via the internet.

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