Can’t Fill Jobs? Deconstruct Them

The surge of workers leaving their jobs as the COVID-19 pandemic wears on — adding to employers’ talent woes in the midst of an already tight labor market — has drawn predictable responses. Organizations are typically reacting to the Great Resignation with increased pay and flexibility and better, more personalized benefits. But these are short-term solutions to a long-term problem. If the job opportunities your company offers are the same as everyone else’s, and pay and benefits are your only differentiator, then you will continue to churn through workers in an ever-escalating war for talent and an ever-escalating cost structure. What if, instead, you offered better work?