Virtual Car Showrooms Allow Customers to Explore, Purchase Vehicles from Home

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A zero-contact shopping experience is obviously ideal during a pandemic, but there are several reasons why virtual showrooms will continue to grow in popularity post-COVID-19. Virtual showrooms will be essential for helping car dealers shift away from face-to-face sales to embrace the huge growth potential of the e-Commerce boom. As the practice grows in popularity, automotive manufacturers may choose to save costs by reducing their brick-and-mortar dealership footprint, and bypass the costs of transporting new vehicles between dealerships. The traditional car dealership model has already been disrupted in the U.S. by Tesla, which has opted instead for direct and online sales.

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