Develop the Perfect Name for Your New Invention

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“What’s in a name? That which we call a rose by any other name would smell as sweet.” In hindsight, the ghosts of Shakespeare’s Romeo and Juliet would probably argue that having the right — or wrong — name can be a matter of life and death. In this article we examine why choosing the right invention name can determine your new product’s flourishing profitability and how the wrong name can lead to its demise. It may sound like an afterthought compared with the effort that went into creating your new product, but the importance of choosing a name should never be underestimated. After all, the name will be associated with your invention forever and needs to seize the customer’s attention while communicating its unique qualities and selling points. Get it right, and your invention’s name could stick in the minds and hearts of your buyers as much as the iPad or Hershey’s Kisses. Get it wrong, and you risk deterring, alienating, or confusing your audience, no matter how great the product.

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