Getting Ahead the Healthy Way

They say you can’t please everyone all of the time. But US food and beverage manufacturers are facing increased pressure to meet the rising demand for personalized products. Here, Claudia Jarrett, US country manager at EU Automation, explains why automation is key to meeting these growing demands with fewer workers on processing lines. US food and beverage manufacturers face a paradox. On the one hand, they are enjoying surging sales including growing demand from consumers. On the other, they face more demand than ever with fresh and healthy foods, and how these are sourced. According to research by ADM, the agricultural origination and processing company, the continuing COVID-19 pandemic has made people more people critical of where their food comes from and who makes it.