Infosys to Acquire Digital Experience and Marketing Agency, oddity

Infosys announced a definitive agreement to acquire oddity, a Germany-based digital experience and marketing agency. The move strengthens Infosys’ creative, branding and experience design capabilities, and Digital Experience and Marketing Agency demonstrates its continued commitment to co-create with clients and help them navigate their digital transformation journey. With more than 300 digital experts located in Stuttgart, Berlin, Cologne, Belgrade, Shanghai, and Taipei, oddity is one of the largest independent digital agencies from Germany. Enabling digital transformation for leading German omni-channel, e-commerce retailers, leading FMCG brands, and global mobility providers, oddity has a comprehensive service portfolio comprising digital-first brand management and communication, in-house production, including virtual and augmented reality, experience design and e-commerce services across Europe and China.