Leading Change With a Culture of Experimentation

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Many leaders will be familiar with objectives and key results (OKRs), a collaborative framework for aligning goal setting with strategic planning. Originally developed by Andy Grove at Intel, OKRs were later introduced to the founders of Google by John Doerr, a protégé of Grove’s and a leading investor in Silicon Valley. Organizations use OKRs to set and communicate goals, track milestones, and achieve results. When employees can see how their work contributes to big-picture outcomes, they understand why their efforts matter, and their motivation increases — something that Rick Klau, who spent more than 13 years at Google, witnessed firsthand.

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