Messaging During Unsettling Times – And All Times

While your message matters at all times, in unsettled times – pandemic, war, other uncertainty – that message matters more. All the facets of your company messaging. Your corporate message. The messages your executives send on social media. Your advertising messages. Corporate statements to stakeholders. Messages to customers. It all matters. It is your brand. There is no better time than now to create a communication plan for your business. This plan guides how your company will communicate both every day as well as in times of crisis. Having a communication plan can help navigate difficult situations, such as what you might communicate about the crisis ongoing now in Ukraine.