Parsable Research: COVID improved Gen Z views on manufacturing

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The majority of recently graduated 18-24 year olds (part of Generation Z) believe manufacturing is more important now compared to their perceptions before the COVID-19 pandemic, according to new research released by Parsable. The findings, however, also revealed the generation’s lingering negative perspectives about jobs in manufacturing, particularly around salary. With an expected 2.1 million unfilled US manufacturing jobs by 2030, resulting in a potential negative impact to the economy of more than $1 trillion, the industry’s ability to attract and retain younger workers is a growing urgent issue.

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