The Beauty of AI

It might seem like cosmetics and perfume are products shoppers need to try out in person before buying, but artificial intelligence is opening up new avenues for reaching and understanding consumers — as well as new ways to manage supply chains. In this episode of the Me, Myself, and AI podcast, we learn how Estée Lauder’s Sowmya Gottipati leveraged her earlier technology leadership experience in telecommunications and broadcast media to deploy brand technology projects for a portfolio of cosmetics, fragrances, and skin and hair care product brands. She talks about AI’s role in product development, a virtual try-on tool for lipsticks and foundations, and a fragrance recommendation engine, as well as an application for supply and demand planning. Sowmya also explains why, despite AI’s power, she believes human-machine interaction will always be necessary.