The New Efficiency: Sustainability + Tech = Profitability

The key to major reductions in global warming may lie in a simple, profitable, two—prong industrial strategy. 1. Abandon the worn-out Industrial Age paradigm that reducing environmental impacts is a barrier to profits. Instead, we must realize that reducing environmental impacts is in fact the secret to higher profits. 2. Accelerate companies’ adoption of cutting-edge, transformative technologies such as IoT, 3D printing and nanotech—innovations they already beginning to buy because they cut costs and improve profits and also have major environmental benefits Code Red Let’s hope so, because the environmental situation is more catastrophic than ever and demands dramatic corporate action now.