To optimize global innovation efforts, multinationals must calibrate integration with subsidiaries based on market conditions.

Digital globalization has opened novel avenues for international expansion, yet rising geopolitical tensions and nationalism create new types of friction. In some markets, strong local forces, such as trade restrictions and nationalism, may limit the security and portability of digital assets, and raise uncertainty and risk. For new insights into how companies can navigate these challenges to pursue innovation in global markets, please join Satish Nambisan and Yadong Luo, coauthors of The Digital Multinational: Navigating the New Normal in Global Business (MIT Press). They’ll explain how digital business strategies can help multinationals work across borders to innovate and create new value.

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