What’s the Future of Private Labeling?

What Is Private Labeling? Private labeling allows retailers across a range of industries to sell products that have been manufactured by third-party vendors under their own brand names. The process includes companies outsourcing various aspects of the supply chain — including the sourcing, manufacturing, and shipping of products. In the past, private label products were often dismissed as inferior in comparison to big brand names. But their prevalence and popularity among consumers have been on the rise for several years. Private label sales increased by $1.9 billion in 2021, with store brands now accounting for a massive $199 billion worth of sales across all the major retail channels. Some of the most well-known private label product lines include Costco’s Kirkland range, Walmart’s Great Value range, and Amazon’s AmazonBasics range.